#Elements of communication model professional#

Thus a message is an encoded information which is communicated to the receiver or destination. Message: When there is any interest or intention or idea in the mind of communicator, he makes encoding of such which is known as message. It is also termed as 'mental wrapping' of the communication.ĥ. Encoding: It is the process of putting thoughts and ideas of the message into symbolic form. Communicator must have some intentions in his mind for which he is interested to communicate with one or more than one person.Ĥ. Purpose: Communication never happens without any purpose or objective i,e. Although a sender is the immediate source of information, the ultimate source is stimuli which stimulates the sender to communicate.ģ. Source: For communication, there must be a source of information. The sender therefore creates the message out of reaction developed in his mind.Ģ. Sender is responsible for an intended message and encoding of the message. Sender: The person who initiates or begins communication are called the sender or communicator. The elements which are essential for modern day communication are briefly discussed below:ġ. Implement the approved plan.We know that, sender, receiver and a message are the basic elements of communication but the modern communication process includes many other elements.

Obtain any necessary or required approvals. Review your action plan and modify as needed.

#Elements of communication model professional#

Conduct concept and positioning testing to determine which materials are relevant to the audience test the materials for memorability, impact, image, persuasiveness and other key attributes conduct readability testing consider adding peer or professional review to the materials testing process conduct test marketing with a small sample of the target audience.How will you implement communications strategy? Do you have alternatives (backups) in place to implement all steps of the strategy? Did you identify potential risks and contingency plans?.Partnerships with key stakeholders are valuable elements in your ability to communicate with your audiences. Remember to engage partners as force multipliers. Research which communication channels are the most effective to reach your target audience.Make sure your messages are: easy for your audience to understand are direct and concise don’t use jargon and communicate the benefits to your audience.And we can use that information to create messages and select channels that will align with the needs, beliefs, values, and priorities of our audiences. When we segment down to a very specific audience, we learn what makes that particular group tick. Once you identify your audience, go one step further and analyze the audience.This will drive the messages, channels and activities you choose for maximum impact. Identify the segments of the population you want to target.Answer the question: what do you want to accomplish? Once you set your goals, develop specific, measurable, achievable, realistic and timely (SMART) objectives for implementing those goals.Assessing the situation reduces the assumptions and lays a solid foundation to continue the process. Acquire a thorough understanding of the problem, the audience and the action you want the audience to take.The visual displays a model for carrying out a strategic communications process based on the social marketing approach.